Youvati 2.0: Revolutionizing Beauty Business Management

Through comprehensive UX research, including user interviews and journey mapping, we identified critical pain points and opportunities in the beauty industry app space.

Our dual-phase research approach first focused on understanding user experiences with the existing app and validating new features. The second phase involved testing UI prototypes pre-implementation. In-depth shadow sessions with beauty professionals and detailed analysis of user behavior patterns enabled us to create a solution that effectively balances user needs with business objectives.

A competitive analysis of rival products and other apps frequently used by the target audience was conducted, to gain insights into user expectations, best practices and digital familiarity.

Our user research revealed that feature discovery and value proposition clarity were critical factors affecting user retention.

The redesigned interface enhances discoverability through intuitive navigation sections: Learn, Manage, Grow, Community, and Finance – making features and their purpose immediately apparent to the users.

The reimagined homepage functions as an efficient command center, providing clear pathways to the app's extensive functionality.

As Empower Pragati's (the parent organization) core strength lies in entrepreneur upskilling, we strategically positioned the Learn section as the app's cornerstone feature, aligning with both user preferences and organizational goals. This approach transformed Youvati into an organic extension of a beauty professional's daily workflow, rather than just another business tool.

User research highlighted the significant value users found in the booking and financial management features. We enhanced the scheduling interface with an intuitive calendar view, incorporating quick-action cards and automated client communication systems.

The financial analysis dashboard was refined with improved information hierarchy, delivering comprehensive business insights without overwhelming users. User testing demonstrated marked improvements in critical workflows, particularly in client booking and automated reminder systems – key features that save valuable time for beauty entrepreneurs.

The streamlined financial tracking enables business owners to focus on growth rather than administrative tasks.

The reimagined Grow section transforms Youvati's design capabilities into a comprehensive marketing toolkit for beauty professionals. We structured this ecosystem into three distinct spaces: Readymade, DIY, and Studio, each serving specific business marketing needs.

The Readymade marketplace offers profession-specific design templates for digital business cards, social media posts, stories, and e-invites. These templates are strategically crafted to address common marketing scenarios in the beauty industry, enabling instant professional content creation.

The DIY design space enables beauty entrepreneurs to craft unique marketing materials from scratch or customize a collection of curated backgrounds. This feature provides the creative freedom of professional design tools while maintaining the simplicity needed for busy entrepreneurs without ever having to leave the app.

Studio elevates the platform's offering with premium design services. Structured as a professional design agency within the app, it connects users with Youvati's expert in-house designers for custom logos, banners, and branded materials. The service offerings are presented through value-based marketing, helping beauty professionals understand the direct business impact of professional branding.

This three-tiered approach ensures that every user, regardless of design expertise or budget, has access to professional marketing tools that grow their beauty business.

The platform evolution extends beyond business management to create a vibrant professional ecosystem.

We integrated a sophisticated yet simple portfolio builder that enables beauty professionals to showcase their work and automatically generate professional portfolio websites – eliminating technical barriers to online presence.

The community features facilitate meaningful connections between different beauty specialists, enabling makeup artists to collaborate with hair stylists and creating new business opportunities. Salon owners can easily find talented stylists to collaborate with. The possibilities are endless.

This networking functionality maintains simplicity while fostering professional growth and business expansion.

Breaking industry conventions, we crafted a distinctive brand identity that stands apart from the typical beauty-sector design approach. Instead of the industry-standard pink palette, we developed a fresh, sophisticated color system that elevates the brand's professional appeal.

The app icon represents both Youvati's initial 'Y' and a sprouting leaf – symbolizing the platform's focus on professional growth.

The Glow membership stands tall with it's own distinct identity and branding, all geared to instill a premium feeling.

We established comprehensive design frameworks for all visual assets, from course thumbnails to Play Store materials, ensuring brand consistency while allowing each element to maintain its unique communication purpose. This systematic approach enables efficient content scaling while preserving brand integrity across all touchpoints.